honest
business
I believe in a fashion industry where authenticity, sustainability, and smart strategy work hand in hand. I aim to empower brands with actionable insights and practical solutions, prioritizing long-term value over fleeting trends. I’m committed to reshaping how we create, market, and consume fashion by focusing on quality craftsmanship, transparent business practices, and innovation that put people and the planet first.
ABOUT BRANDY
I’m Brandy, a seasoned fashion designer and product development manager with over 15 years of experience turning creative visions into market-ready products. I specialize in designing timeless, elevated apparel and managing the entire product lifecycle, from concept to production and beyond.
Whether you’re a new startup, a growing brand, or an established company looking to refine your product strategy, I can help you create designs that customers love and build processes that drive success.
Throughout my career, I’ve collaborated with a wide range of businesses—from small startups to industry giants like Hudson’s Bay and Joe Boxer. As the ex-founder of Franc, a clothing essentials brand, I’ve gained hands-on experience in building a brand from the ground up: designing collections, managing sustainable production, leading e-commerce operations, and engaging with customers.
My expertise spans womenswear, activewear, menswear, kidswear and sleepwear, all crafted with a minimal, trend-derived, elevated aesthetic that resonates with modern consumers. I pride myself on creating clothing that
becomes a wardrobe staple—pieces customers want in every colour and can wear across seasons.
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Quality Over Quantity
Invest in pieces and processes built to last. Quality craftsmanship drives customer loyalty and reduces waste.
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Sustainability as a Standard
Small changes in sourcing, production, and marketing can make a big impact. Every product choice reflects a responsibility to people and the planet.
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Authenticity in Business
Honest conversations build trust. Whether it’s transparent supply chains or clear product messaging, integrity is the cornerstone of long-term success.
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Continuous Learning and Innovation
The fashion landscape is evolving. Staying nimble and informed allows brands to thrive amidst change.
